Bee Goddess

Bee Goddess’s Founder and Creator Ece Sirin’s journey began when she discovered the power of symbols, and she’s now on a mission to share that power with the world.

Prior to launching Bee Goddess, the world’s first truly talismanic fine jewellery brand, Istanbul-based Sirin strode the power corridors of mega-brands like Microsoft and Coca-Cola.

Hugely successful on every other level, Sirin was searching for something else, indulging in what she now realises was ‘spiritual shopping’, experimenting with Reiki, Kabbalah, and other forms of spiritualism, something she had felt a pull towards her whole life.

It wasn’t until 2004 when an astrologer told her that her ‘archetype’ was the Moon Goddess that the power of symbols fell into place. Upon making her first talisman, a small gold symbol of the Moon Goddess Diana, her whole life changed – for the better.

Four years of intense research into mythology, alchemy, goddess philosophy, and sacred geometry followed before Bee Goddess was launched in 2008 with 12 powerful symbols, garnered from ancient civilisations around the world, from the Ishtar star based on the ancient Babylonian goddess, to the ancient Egyptian Shen ring.

Sirin has seen first hand the power of symbols to draw out an individual’s true strength and purpose. In her own words, she has seen miracles happen. She’s quick to point out, though, that the symbols aren’t magical – they serve as a tool to utilise one’s own power.

Today, Bee Goddess encompasses 62 (and growing) sacred symbols, and both Sirin and the brand have won multiple international awards, including an Elle Style Award in 2012. With four stores in Turkey, and global distribution in the finest boutiques including Harrods in London, Bee Goddess is adored and worn by some of today’s most powerful and stylish women – including Donna Karan, Kate Moss, and Rhianna.

When Sirin was first told of her archetype by the astrologist on that fateful day, she recoiled – it meant she was put on this earth to serve. Now that she has discovered that by serving it meant she would be sharing her knowledge with others via exquisite fine jewellery, she has embraced it, saying “Whoever knew serving could be so much fun.”