The desire to design jewelry came from Armenta’s imagination as a child when learning about gemstones. As she got older her strong creative impulses grew as well, driving her imagination wild with the expressiveness that can be revealed through jewelry.

The inspirations behind many of Armenta’s designs are taken from the works of the renowned Spanish poet, Federico García Lorca. When stumbling upon his works she was immediately moved by his passion and understanding of the power of creativity in all its forms, especially in the way of duende, a spirit of unpredictable passions that surges within us, and how it manifests itself as a creative force.

Armenta designs in 18K and 22K yellow gold, 18K rose gold, and “midnight” oxidized sterling silver with diamonds and gemstones. It is Armenta’s unique, modern approach to jewelry design which defines her signature look. She mixes her own gold to acquire her own perfect color. Armenta’s striking, feminine designs combine the romantic passion of Spanish poetry with a modern approach to hand-crafted jewelry.  Read more »

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