Founded in 2008 by fourth-generation Belgian diamond dealer Audrey Savransky, AS29 by Audrey Savransky broke new ground with her rock ‘n’ roll inspired, flirty designs. By 2009 AS29 was available in countless jewellery stores around the globe and counted Project Runway judge Nina Garcia and stylist Rachel Zoe as early fans.

Offering modern women the perfect cure to diamond envy with her unique provocative take on fine jewellery, the AS29 designs are both bold and feminine. Each collection is created with the same precision applied to any chemical compound, while the line’s name is inspired by the elements in the periodical table, combined with Audrey’s initials and lucky numbers.

“The way you wear jewellery is usually a reflection of what kind of person you are, says Audrey. “Some stones are gorgeous but the person who wears them transforms the jewellery.”

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