In September 2007, Ivanka launched her fine jewelry collection with the opening of a jewel-box boutique on Madison Avenue in New York City. Access to breathtaking diamonds and an unwavering commitment to superior quality of craftsmanship further distinguish the elegantly youthful and stylish collections. Ivanka's seal of approval, her personal signature and a trademarked coral enamel accent mark each piece that bears her name
The collection has shaken up the luxury world by taking a fresh approach to design and positioning. The effortless glamour and modern elegance of each piece has resulted in a “refined yet unpretentiously chic” jewelry collection that “pays homage to the past while embracing the future” --- remaining true to its motto: Rock Tradition. The collection has achieved niche positioning with its heirloom-chic aesthetic by capturing the attention of stylish women of all ages who appreciate the brand’s ability to youthfully reinvent important, legacy jewelry. The brand also stands apart with Ivanka’s power to influence a new generation of younger female consumers who admire and identify with Ivanka’s ideals.
The jewelry collection has achieved resounding success and editorial accolades from the top fashion titles, such as, The New York Times, Vogue, Harper’s Bazaar, Town & Country and Oprah, among other prestigious media outlets. Widely perceived as “classy”, “diverse”, “timeless” and “thoroughly appealing to today’s women”, Trump’s jewels have, in a short time, secured their place in the luxury market as well as with red-carpet style icons such as Demi Moore, Lindsay Price, Ginnifer Goodwin, Brooke Shields, Ziyi Zhang, and Blake Lively among others. The collection will be launched at London Jewelers in July of 2010. “After great success in New York I am excited to launch my collection globally. I am confident in my design of heirloom chic jewelry and believe the world’s top capitals will continue to carry my vision into their markets”, states Ivanka.
The jewelry collection encompasses the heirloom-chic style that is Ivanka’s own. The collection is comprised of approximately 165 pieces in platinum, 18K white, yellow and rose gold, featuring diamonds, onyx, black spinel, agate, pearls and rock crystals. Unique materials such as black diamond beads, rough diamonds, shagreen, leather, velvet and carved onyx add excitement and accessibility to Ivanka’s signature look.
Below is a brief description of each collection:
Signature Ovals – The iconic oval design of Ivanka’s signifier is also the hallmark of a feminine and luxurious collection of earrings, necklaces and bracelets that are impactful, and impressive. The understated quality of the simple oval shape gets updated with diamonds of the highest quality and Ivanka’s own contemporary flair.
Black and White – Ivanka Trump’s signature colors are featured in a sharp yet elegant setting. Black gemstones and diamonds meet their counterparts in white, mixing with rock crystal and white agate to create the sublimely chic.
Mixed Cut – Diamonds. Brilliant and bold, still a girl’s best friend. Hand-selected and polished to the strictest standards, these mixed-cut stones take center stage at a light show of epic proportions. These amazing gems are set as hoop earrings in three sizes, chandelier style earrings, long diamond chains, bracelets and eternity bands.
Tassels - Simply arresting. Inspired by the extravagance of Hollywood’s golden age. The Ivanka Trump Tassels are reminiscent of the fabled lifestyle of a bygone era that continues to influence fashion, architecture and pop culture today. Timeless elegance remixed – no details spared. Jewels in diamond briolets, seed and cultured pearls, diamond and onyx accents.
Rose Gold – Elegant and romantic designs make this collection strong yet wholeheartedly feminine. The rose hue of gold comes from adding just the right amount of copper to the 18K gold alloy, giving the precious metal a unique luster and glow. Paired with rock crystals of different shapes and accented with diamonds, this deco-inspired collection is among the most coveted by style connoisseurs and jewelry aficionados.
Pagoda – Bold and edgy. Asian –inspired motifs capture the essence of 1930s design with an art deco twist. The Pagoda Collection was designed for and inspired by the modern, worldly woman. Diamonds, pearls, and carved rock crystal combine to create distinctive pieces that can be worn from day to night.
Bubble – Texture, movement and an innovative mother-of-pearl underlay under rock crystal cabochons define the unique look of the Bubble collection. Diamonds large and small surround the soft sheen of the main gems in an intricate design pattern.
Octagonal – The Octagonal collection was created to celebrate the second anniversary of the Ivanka Trump Collection, and it’s the first offering in yellow gold. 12 styles of necklace, bracelets, earrings and rings reflect the brand’s heirloom-chic style while re-inventing classic period geometric motifs (the octagon was commonly used throughout the 1940’s). High polished jewels set with white diamonds or black spinels.
Couture & Bridal Collections – Individually crafted and inspired by the glamour of our most celebrated eras. Each one of Ivanka Trump’s engagement rings and one-of-a-kind couture designs is infused with her exquisite touch and unique details, evoking a sense of romance and timeless elegance seldom found today.
About Ivanka Trump: Ivanka Trump is one of the most recognized and influential young entrepreneurs of our time. As Executive Vice President of Development & Acquisitions, Ms. Trump is charged with the expansion of The Trump Organization real estate interests globally along with her siblings, Donald Jr. and Eric. In addition to her responsibilities at the Trump Organization, Ms. Trump is also a world famous media personality. She has been featured in hundreds of outlets worldwide including Forbes, The New York Times, Vanity Fair, CNN, CNBC, NBC’s The Today Show, Town & Country Harper's Bazaar, Elle, Vogue, Golf for Women, The Evening Standard/UK, and many other. She is a reckoning force in the social media stratosphere, counting over 750,000 followers on Twitter, and has recently published “The Trump Card”, a business memoir and New York Times and Wall Street Journal best seller.