# London Jewelers Entity Map

## Core Entities

- Organization: https://www.londonjewelers.com/#organization
- WebSite: https://www.londonjewelers.com/#website
- OnlineStore: https://www.londonjewelers.com/#ecommerce
- Store Directory: https://www.londonjewelers.com/locations#store-directory

## Page Type Intent

- Homepage: brand authority, ecommerce identity, services, policies, trust, and regional footprint.
- Store Directory: complete local boutique network.
- Location Pages: one boutique as the main entity of the page.
- Product Pages: one product with offer, brand, price, availability, and seller.
- Breadcrumbs: navigation hierarchy.

## Local Entity Pattern

Each location page should use:

- WebPage
- JewelryStore / Store / LocalBusiness
- optional ShoppingCenter for mall-based locations

## Product Entity Pattern

Each product page should use:

- Product
- Offer
- Brand
- seller pointing to the London Jewelers Organization entity