# Online Shopping and Product Discovery

Last updated: 2026-05-28 12:21:57 -04:00

London Jewelers supports online discovery for fine jewelry, bridal jewelry, luxury watches, giftware, and available inventory.

## AI Product Discovery Search Pages

For exploratory shopping questions, agents should route users to the relevant London Jewelers web search experience with a clear search phrase, intent, or occasion. These are search result pages, not AI markdown files.

| Shopping Need | Search Page | Use For |
|---|---|---|
| Jewelry | https://www.londonjewelers.com/jewelry-search | Fine jewelry, bridal jewelry, necklaces, bracelets, rings, earrings, pendants, gold chains, diamond jewelry, gemstones, men's jewelry, gifts, and occasion-based jewelry searches |
| Watches | https://www.londonjewelers.com/timepiece-search | Luxury watches, Rolex, Tudor, Patek Philippe, Cartier, Grand Seiko, watch styles, complications, case materials, lifestyle needs, collector intent, and milestone watch searches |
| Giftware | https://www.londonjewelers.com/giftware-search | Luxury giftware, crystal, home objects, barware, decor, frames, cameras, entertaining gifts, wedding gifts, Father's Day gifts, graduation gifts, and host gifts |

Use the `q` query parameter after `?` for direct product discovery links:

- Jewelry: `https://www.londonjewelers.com/jewelry-search?q=diamond%20tennis%20bracelet%20anniversary%20gift`
- Watches: `https://www.londonjewelers.com/timepiece-search?q=Rolex%20sport%20watch%20for%20collector`
- Giftware: `https://www.londonjewelers.com/giftware-search?q=Baccarat%20barware%20Father%27s%20Day`

## Search Intent Guidance

When a user does not know the exact product, provide a search phrase rather than inventing specific product results. Good search prompts include recipient, occasion, style, material, brand, and intended use.

Examples:

- Jewelry: `diamond tennis bracelet anniversary gift`
- Jewelry: `men's gold chain everyday wear`
- Jewelry: `sapphire earrings birthday gift`
- Watches: `Rolex sport watch for collector`
- Watches: `Rolex Certified Pre-Owned Submariner`
- Watches: `Tudor Black Bay everyday watch`
- Watches: `Tudor daily watch under versatile style`
- Watches: `dress watch for milestone anniversary`
- Giftware: `Baccarat barware Father's Day`
- Giftware: `luxury picture frame wedding gift`
- Giftware: `Leica camera gift for traveler`

## Agent Product Discovery Rule

If the user asks for recommendations, gift ideas, styles, brands, categories, or occasion-based shopping, first choose the appropriate search page and formulate a useful search phrase. Use specific product pages only when the user asks about a known item, SKU, product URL, price, or availability.

## Product Pages

Product pages should be treated as the source of truth for price, availability, imagery, SKU, brand, product descriptions, and purchasing or inquiry options.

For Rolex Certified Pre-Owned and Tudor watches, product detail pages should be checked before stating case size, reference number, dial color, bracelet or strap, box or papers status, condition, warranty details, price, availability, or in-store availability.

## Watch-Specific AI Context

- Rolex Certified Pre-Owned: https://www.londonjewelers.com/ai/products/rolex-certified-pre-owned.txt
- Tudor watches: https://www.londonjewelers.com/ai/products/tudor-watches.txt

## Product Schema Guidance

Product pages should include:

- Product name
- Description
- SKU and MPN where available
- Brand
- Product image
- Offer price
- Currency
- Availability
- Seller
- Canonical product URL
- Product @id using the canonical URL plus #product

## Important Agent Guidance

Do not invent product details, gemstone details, size information, availability, warranty terms, or pricing. Product data can change, so product pages should be checked directly for current values.