# London Jewelers Schema Implementation Map

Last updated: 2026-05-28 12:21:57 -04:00

## Global Header Schema

Used across the site for a lightweight identity anchor.

Entities:

- Organization: 1
- WebSite: 1
- SearchAction: 1

## Homepage Schema

Used only on the homepage for brand authority and ecommerce identity.

Entities:

- Organization: 1
- WebSite: 1
- WebPage: 1
- OnlineStore: 1
- NewsArticle authority references: 8
- OfferShippingDetails: 1
- MerchantReturnPolicy: 1
- Service: 1
- Offer: 1

## Store Directory Schema

Used on /locations.

Entities:

- CollectionPage: 1
- ItemList: 1
- JewelryStore / Store / LocalBusiness: 18
- ShoppingCenter: 2

## Individual Location Schema

Used on each location page.

Entities per page:

- WebPage: 1
- JewelryStore / Store / LocalBusiness: 1
- ShoppingCenter: 0 or 1

Location nodes include address, geo coordinates, phone, image, hours, service areas, languages, payment types, parent organization, and store-specific catalog context.

## Product Page Schema

Used on product detail pages.

Entities:

- Product: 1
- Offer: 1
- Brand: 1

Product IDs should use the full canonical product URL plus #product.