Sethi Couture


The Sethi Couture jewelry line from San Francisco-based designers and sisters Pratima and Prerna Sethi is an intricate blend of an old world charm yet contemporary glamour. Each Sethi Couture design is purposefully imagined with the simple philosophy of celebrating the finer things everyday while embodying an heirloom quality that can be cherished and passed down for generations to come.

Largely informed by their parents, purveyors of gemstones, and their collection of rare natural color and exquisite antique cut diamonds, Sethi Couture’s aesthetic embodies an heirloom eclecticism. Days spent sifting through their parents’ unusual collection of gems and playing with their mother’s jewelry box filled with vintage finds during her childhood, set into motion a love for fine objects that inspires their work today.

Designed in 18k Gold using the intrigue of natural color diamonds, alongside beautiful white rose, briolette, and old mine cuts, elegant jewels are created with lively hues and unexpected cuts. Sethi Couture’s signature style evokes a rich heritage and timelessness that tells a story of a moment of time that will be remembered yesterday, today, and tomorrow.

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