Jewelry discovery at London Jewelers
Find the line that feels like you.
A chain can be a quiet finishing touch or the piece that leads the whole look. Compare the rhythm of the links, the width and the stated length before choosing one for yourself or someone you know well.
Explore the selectionsYellow, white and rose gold offer different color directions; 14K and 18K describe gold content. A chain’s link pattern, width, length and construction shape a separate decision. Compare these details with a necklace the wearer enjoys, then check the material of the individual piece. Explore GIA’s guide to white, yellow and rose gold for more on gold color.
Choose your gold
Follow the warmth of yellow gold through butterfly paperclip links, a circle-centered chain, a wheat pattern and a leaf-inspired design. Begin with London Collection, then compare the different proportions and details that make each necklace its own expression.
London Collection
London Collection 14k yellow gold butterfly paperclip link necklace. 14k yellow gold paperclip link necklace featuring a butterfly charm.
Elongated links give familiar gold a different rhythm. Choose through the size of the links and the stated length, whether the piece is a gift or a new signature of your own.
Zoe Chicco
Zoe Chicco 14k yellow gold curb and square oval link chain circle necklace. 14k yellow gold necklace featuring a curb chain on one half and a medium square oval link chain on the other half connected by a circle motif. Necklace length 16".
A curb-link pattern gives the gold a distinct outline. Compare the link size, profile and length with the pieces the wearer already enjoys.
Gabriel & Co
Gabriel & Co 14k yellow gold men's wheat chain necklace. Designed in 14k yellow gold, this chain necklace features a woven wheat pattern designed for men.
Let the individual link pattern and proportions guide the choice. A familiar color of gold can connect a new piece with their style while a different form makes it personal.
Marco Bicego
Marco Bicego Lunaria 18k yellow gold leaf chain necklace. 18k yellow gold chain necklace featuring 8 twisted leaf motifs. Necklace length 16.5".
Let the individual link pattern and proportions guide the choice. A familiar color of gold can connect a new piece with their style while a different form makes it personal.
Choose your gold
Choose the light-toned look of white gold through a Figaro chain, a fine cable line or a diamond-set chain necklace. A personal signature can be clean and unadorned or have a focal detail; the color is only the beginning.
London Collection
London Collection 14k white gold concave Figaro chain. 14k white gold necklace featuring concave Figaro links. Link size 4.75mm. Necklace length 22".
Concave Figaro links give a white-gold chain a more defined outline. Consider the 22-inch length and 4.75mm links for someone who enjoys a visible chain.
Roberto Coin
Roberto Coin 18k white gold fine cable chain. Features a delicate cable chain perfect alone or with any pendant.
A fine cable chain gives the color of gold a quiet presence. If you plan to add a pendant, confirm the chain width, bail opening and suitability together.
Messika
Messika Baby Move 18k white gold pave diamond chain necklace. 18k white gold chain necklace featuring a move cage covered in pave diamonds with 3 floating bezel set diamonds and bezel set diamond stations on the chain. Total diamond weight 0.32cts.
The collection’s diamond-centered design gives a chain its own focal point. Consider it for someone drawn to a recognizable detail rather than an unadorned gold line.
Tabayer
Tabayer Oera 18k white gold pave diamond chain pendant necklace. 18k white gold necklace features a knot pendant with pave diamonds and the chain wrapping around the pendant. Total diamond weight 0.48cts.
A knot-shaped focal detail makes the chain part of the design. Consider the way that form sits at the neckline for someone who enjoys sculptural jewelry.
Choose your gold
Rose gold offers a different direction for someone who already knows the yellow or white gold they enjoy. Compare London Collection oval links with a long box chain, a diamond choker and a chain necklace with a distinctive center.
London Collection
London Collection 14k rose gold 2.07mm forzentina oval link chain 16". 14k rose gold chain with 2.07mm wide oval links, length is 16".
Fine oval links give rose gold a distinct rhythm. The stated 16-inch length offers a shorter line to compare with a necklace they already wear.
David Yurman
18K rose gold box chain, 2.7mm wide and 36 inches long, with a lobster clasp.
A box-chain pattern brings a defined line to gold. Compare the stated width and length with a familiar necklace to choose the presence you want.
Anita Ko
Anita Ko 18k rose gold pear shaped diamond chain link choker necklace. 18k rose gold chain link choker necklace featuring a single pear shaped diamond. Total diamond weight 0.34cts.
A chain-link choker and a single pear-shaped diamond bring the focal point close to the neckline. Choose it through the proportions and lengths the wearer enjoys.
Messika
Messika Baby Move 18k rose gold diamond chain necklace. 18k rose gold chain necklace featuring a move cage with 3 floating bezel set diamonds in the center and bezel set diamond stations on the chain. Total diamond weight 0.14cts.
The collection’s diamond-centered design gives a chain its own focal point. Consider it for someone drawn to a recognizable detail rather than an unadorned gold line.
Choose your gold
Explore London Collection chains in 14K yellow, rose and white gold. A bow with rope texture, a fine box chain, a cable line and paperclip links offer different ways to choose through color, length and the way a necklace sits.
London Collection
London Collection 14k yellow gold bow rope necklace 18". Crafted in 14k yellow gold, this 18" necklace showcases a rope textured bow pendant.
Let the individual link pattern and proportions guide the choice. A familiar color of gold can connect a new piece with their style while a different form makes it personal.
London Collection
London Collection 14k rose gold .9mm box chain 16". Features a 16" box chain.
A box-chain pattern brings a defined line to gold. Compare the stated width and length with a familiar necklace to choose the presence you want.
London Collection
London Collection 14k white gold 1.50mm cable chain 20". 14k white gold cable chain necklace. Necklace is 20".
Let the individual link pattern and proportions guide the choice. A familiar color of gold can connect a new piece with their style while a different form makes it personal.
London Collection
London Collection 14k yellow gold paperclip chain necklace 20". Paperclip chain necklace composed of 14k yellow gold with links measuring 1.7mm in width. Length 20".
Elongated links give familiar gold a different rhythm. Choose through the size of the links and the stated length, whether the piece is a gift or a new signature of your own.
Choose your gold
Explore an 18K chain through the design you want to wear: a fine white-gold cable, a yellow-gold box chain, closely linked gold or a longer necklace with bean-shaped details. Compare the individual measurements rather than choosing by karat alone.
London Collection
London Collection 18k white gold 1.05mm cable chain 18". 18k white gold 1.05mm cable chain, 18" long.
Let the individual link pattern and proportions guide the choice. A familiar color of gold can connect a new piece with their style while a different form makes it personal.
David Yurman
18K yellow gold small box chain, 1.7mm wide, with a lobster clasp.
A box-chain pattern brings a defined line to gold. Compare the stated width and length with a familiar necklace to choose the presence you want.
Roberto Coin
Roberto Coin 18k yellow gold tight box chain necklace 22". 18k yellow gold 22" necklace featuring tight box links.
A box-chain pattern brings a defined line to gold. Compare the stated width and length with a familiar necklace to choose the presence you want.
Marco Bicego
Marco Bicego Siviglia 18k yellow gold long bean necklace. 18k yellow gold long station necklace featuring hand engraved Siviglia bean links. Necklace length 36".
Let the individual link pattern and proportions guide the choice. A familiar color of gold can connect a new piece with their style while a different form makes it personal.
A considered starting point
Selections are starting points. Follow each product link to confirm the current price, availability, specifications, fit and order terms before purchasing.
London Jewelers brings four generations of family jewelry experience to personal choices. Discover our story, explore our locations or arrange an appointment to compare the pieces that interest you.
A few useful answers
A chain can be a quiet finishing touch or the piece that leads the whole look. Compare the rhythm of the links, the width and the stated length before choosing one for yourself or someone you know well.
Compare the stated gold purity, link pattern, width, length and construction. A metal description alone does not tell you whether a chain is hollow or solid in construction. Ask for clarification where the listing does not specify it.
Both approaches are welcome. For a gift, begin with a style the recipient already enjoys and check dimensions or ring size against a piece that fits comfortably. For yourself, compare the actual design and stated measurements with the way you intend to wear it.
London Collection is London Jewelers’ own fine-jewelry assortment. This guide also features Zoe Chicco, Gabriel & Co, Marco Bicego, Roberto Coin, Messika, Tabayer, David Yurman, Anita Ko, with each piece identified by its own brand and product details.
Follow the individual product link for its current price, availability and complete details. The guide is a curated selection, not a promise of stock, a particular size or a price held for a future purchase.
Contact a London Jewelers advisor or arrange a boutique appointment to discuss the actual pieces, dimensions and the person you are choosing for. Confirm any sizing or service request for the particular product.
Karat describes gold content: 14K is about 58.3% gold and 18K is 75%. Choose the individual design, dimensions and construction as well as the karat; the number alone does not determine how a piece will suit its wearer.
No. Color and karat describe different choices. Gold is combined with other metals to create different colors, and yellow, white and rose gold can each be offered in 14K or 18K. Check the material stated for the particular piece.
Bring your preferences, the occasion and a comfortable spending range. An advisor can help you compare the details.
