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London Collection · London Jewelers

London Collection: Jewelry with Your Point of View

The pieces you choose become part of your own story.

London Collection is London Jewelers’ own fine-jewelry assortment. Explore a favorite silhouette, a meaningful stone or a new way to wear gold. Begin with how the piece will be enjoyed, then compare its material, scale and the details that make it yours.

London Collection 18k White Gold 3 Prong Diamond Stud EarringsLondon Collection 18k White Gold 3 Prong Diamond Stud Earrings

Choose your starting point

A closer understanding

Choose with a clearer point of view.

Your own collection, one piece at a time

London Collection brings together London Jewelers’ own assortment. Begin with what feels personal: an earring shape, a pendant motif, a wrist detail or a stone color. There is no need to decide on an entire matching look at once.

Gold color and gold purity answer different questions

Yellow, white and rose describe the alloy’s appearance; 14k and 18k describe gold content. 18k is 18 parts gold out of 24, or 75%; 14k is approximately 58.3%. Neither label alone establishes a piece’s construction, finish, comfort or suitability for every activity.

Choose proportions you will enjoy

Use stated measurements, chain length and ring or bracelet size to compare the actual pieces. A photo does not establish weight, fit or whether two designs can sit comfortably together. Ask an advisor when those details are important.

Earrings: Frame the Moment

Studs, hoops and drops each bring a different rhythm. Think about the scale they enjoy, the neckline they wear and whether the gift should feel familiar or pleasantly unexpected.

London Collection 18k White Gold 3 Prong Diamond Stud Earrings

London Collection

London Collection 18k White Gold 3 Prong Diamond Stud Earrings

  • 18k
  • White gold

An accent for the face and the occasions that fill a week.

London Collection 14k Yellow Gold Polished Hoop Earrings 3.0 X 40mm

London Collection

London Collection 14k Yellow Gold Polished Hoop Earrings 3.0 X 40mm

  • 14k
  • Yellow gold

Consider the stated dimensions alongside their favorite earrings.

London Collection 14k White Gold Diamond Cluster Halo Dangle Earrings

London Collection

London Collection 14k White Gold Diamond Cluster Halo Dangle Earrings

  • 14k
  • White gold

A familiar form in a different detail can become a new favorite.

London Collection 14k White Gold Blue Topaz Martini Set Stud Earring

London Collection

London Collection 14k White Gold Blue Topaz Martini Set Stud Earring

  • 14k
  • White gold

Let the particular shape guide a gift with their style in mind.

Necklaces & Pendants: Keep It Close

A necklace can be a quiet signature or the detail that changes the whole look. Compare pendant shape and stated chain length, especially when it will be layered with a piece already loved.

London Collection 14k White Gold 10 Diamond Station Necklace

London Collection

London Collection 14k White Gold 10 Diamond Station Necklace

  • 14k
  • White gold

A personal detail to keep close to the heart.

London Collection 18k Mixed Shape Diamond Necklace

London Collection

London Collection 18k Mixed Shape Diamond Necklace

  • 18k

Think about where the pendant will sit against a favorite neckline.

London Collection 14k Yellow Gold Diamond Engravable Bar Pendant with Chain

London Collection

London Collection 14k Yellow Gold Diamond Engravable Bar Pendant with Chain

  • 14k
  • Yellow gold

An engravable diamond bar brings a personal detail to a necklace worn close.

London Collection 14k Yellow Gold Diamond Clover Necklace

London Collection

London Collection 14k Yellow Gold Diamond Clover Necklace

  • 14k
  • Yellow gold

Compare chain length before imagining it beside another necklace.

Bracelets: A Gesture at the Wrist

Look for a silhouette that belongs beside a watch or feels complete on its own. The stated length, opening and closure are as important as the first impression.

London Collection 18k Yellow and White Gold Oval Link Bracelet with 1 Diamond Link

London Collection

London Collection 18k Yellow and White Gold Oval Link Bracelet with 1 Diamond Link

  • 18k
  • White gold

A considered detail for the gestures of everyday life.

London Collection 18k Rose Gold Diamond Oval Center Halo Bangle Bracelet

London Collection

London Collection 18k Rose Gold Diamond Oval Center Halo Bangle Bracelet

  • 18k
  • Rose gold

Compare the stated dimensions with a bracelet they wear well.

London Collection 18k Open Pave Two Row Pear Diamond Bangle Bracelet

London Collection

London Collection 18k Open Pave Two Row Pear Diamond Bangle Bracelet

  • 18k

Think about its role beside a watch or as a solo signature.

London Collection 14k Yellow Gold Diamond "X O" Bangle Bracelet

London Collection

London Collection 14k Yellow Gold Diamond "X O" Bangle Bracelet

  • 14k
  • Yellow gold

An X-and-O diamond bangle offers a warm expression of affection in yellow gold.

Rings: An Individual Expression

Begin with a shape, a stone or a line that draws you in. Compare the design’s proportions with rings already worn, and confirm size before making it a surprise.

London Collection 14k White Gold Half Diamond Wrap Ring

London Collection

London Collection 14k White Gold Half Diamond Wrap Ring

  • 14k
  • White gold

A personal expression for someone who enjoys a closer detail.

London Collection 14k Yellow Gold Half Diamond Wrap Ring

London Collection

London Collection 14k Yellow Gold Half Diamond Wrap Ring

  • 14k
  • Yellow gold

A distinctive shape can give an existing ring wardrobe another perspective.

London Collection Yellow Gold Diamond Heart Ring

London Collection

London Collection Yellow Gold Diamond Heart Ring

  • Yellow gold

Let a favorite stone or metal guide the choice.

London Collection 14k Yellow Gold Three Stone Diamond Hand Chain Ring

London Collection

London Collection 14k Yellow Gold Three Stone Diamond Hand Chain Ring

  • 14k
  • Yellow gold

Three diamonds trace a fine hand chain: a different way to wear a ring and bracelet together.

Yellow Gold: A Warm Signature

Yellow gold can bring warmth to simple lines and more expressive designs. Choose the silhouette first, then read the actual purity and any contrasting metals on the listing.

London Collection 14k Yellow Gold Polished Hoop Earrings 2.0 X 55mm

London Collection

London Collection 14k Yellow Gold Polished Hoop Earrings 2.0 X 55mm

  • 14k
  • Yellow gold

Warm gold for the pieces they naturally reach for.

London Collection 14k Yellow Gold And Diamond Butterfly Necklace

London Collection

London Collection 14k Yellow Gold And Diamond Butterfly Necklace

  • 14k
  • Yellow gold

A yellow-gold detail can connect with a much-loved watch or ring.

London Collection 14k Yellow Gold Diamond ID Bangle Bracelet

London Collection

London Collection 14k Yellow Gold Diamond ID Bangle Bracelet

  • 14k
  • Yellow gold

A diamond ID bangle gives yellow gold a strong, clean-lined presence.

London Collection 14k Yellow Gold Diamond and Malachite Heart Bracelet

London Collection

London Collection 14k Yellow Gold Diamond and Malachite Heart Bracelet

  • 14k
  • Yellow gold

A familiar metal can make a new silhouette feel immediately personal.

White Gold: A Clear, Cool Line

White gold offers a cool-toned setting for diamonds and color. It is not platinum; read the stated metal, purity and finish on the individual product page.

London Collection 14k White Gold Polished Puff Hoop Earrings

London Collection

London Collection 14k White Gold Polished Puff Hoop Earrings

  • 14k
  • White gold

A cool-toned line for someone drawn to a lighter metal palette.

London Collection 14k White Gold Pave Diamond Heart Bracelet

London Collection

London Collection 14k White Gold Pave Diamond Heart Bracelet

  • 14k
  • White gold

A pavé diamond heart brings a softly romantic accent to white gold.

London Collection 14k White Gold Emerald and Diamond Halo Pendant Necklace

London Collection

London Collection 14k White Gold Emerald and Diamond Halo Pendant Necklace

  • 14k
  • White gold

An emerald framed by diamonds adds a distinct color note to white gold.

London Collection 18k White Gold Mix Shaped Diamond 5 Row Ring

London Collection

London Collection 18k White Gold Mix Shaped Diamond 5 Row Ring

  • 18k
  • White gold

Compare the stated purity and dimensions before completing the look.

Rose Gold: A Softer Point of View

Rose gold brings a pink-toned warmth to jewelry. Try it as a personal signature or a thoughtful contrast, while checking the actual alloy description and design proportions.

London Collection 14k Rose Gold and Diamond Love Stud Earrings

London Collection

London Collection 14k Rose Gold and Diamond Love Stud Earrings

  • 14k
  • Rose gold

A softer gold tone for a personal signature.

London Collection 14k Rose Gold Diamond Bracelet

London Collection

London Collection 14k Rose Gold Diamond Bracelet

  • 14k
  • Rose gold

Consider whether this warmth reflects a metal they already love.

London Collection 14k Rose Gold Diamond Blue Sapphire Heart Pendant Necklace

London Collection

London Collection 14k Rose Gold Diamond Blue Sapphire Heart Pendant Necklace

  • 14k
  • Rose gold

A different gold color can bring a familiar form into a new light.

London Collection 18k Rose Gold Half Way Channel Set Band 2mm

London Collection

London Collection 18k Rose Gold Half Way Channel Set Band 2mm

  • 18k
  • Rose gold

Choose the shape for its place in their everyday style.

14k & 18k: Choose the Whole Piece

14k and 18k describe gold content, not a ranking of personal style. Compare the actual design, alloy, construction and intended wear as well as the purity mark.

London Collection 14k Raindrop Earrings

London Collection

London Collection 14k Raindrop Earrings

  • 14k

Read the stated gold purity alongside the design you love.

London Collection 14k Yellow Gold Small Diamond Heart Pendant Necklace

London Collection

London Collection 14k Yellow Gold Small Diamond Heart Pendant Necklace

  • 14k
  • Yellow gold

A small diamond heart pairs the warmth of 14k yellow gold with a personal gesture.

London Collection 18k White Gold Diamond Pave Bangle

London Collection

London Collection 18k White Gold Diamond Pave Bangle

  • 18k
  • White gold

Consider the whole piece and the way you want to wear it.

London Collection 18k Yellow Gold Yellow Diamond V-Shape Band Ring

London Collection

London Collection 18k Yellow Gold Yellow Diamond V-Shape Band Ring

  • 18k
  • Yellow gold

For a gift, their preferred form matters as much as a metal mark.

Faith & Personal Meaning

A meaningful symbol deserves a considered choice. Explore crosses, stars, hand forms and eye motifs by the design they share. Choose a symbol they would welcome and a silhouette they would enjoy wearing.

Crosses & Crucifixes

Compare the outline, texture and diamond placement of a symbol chosen with personal meaning. Ask an advisor about crucifix designs if that is the form you prefer.

London Collection 14k Yellow Gold Diamond Cut Textured Cross Pendant

London Collection

London Collection 14k Yellow Gold Diamond Cut Textured Cross Pendant

  • 14k
  • Yellow gold

Diamond-cut texture gives a familiar cross a distinctive surface.

London Collection 14k Yellow Gold Pave Diamond Cross Necklace

London Collection

London Collection 14k Yellow Gold Pave Diamond Cross Necklace

  • 14k
  • Yellow gold

Pavé diamonds lend a delicate cross a luminous finish.

London Collection 14k White Gold Medium Diamond Cross Pendant Necklace

London Collection

London Collection 14k White Gold Medium Diamond Cross Pendant Necklace

  • 14k
  • White gold

White gold and a medium cross silhouette offer a clear starting point for proportion.

London Collection 18k White Gold Diamond Open Design Cross Pendant

London Collection

London Collection 18k White Gold Diamond Open Design Cross Pendant

  • 18k
  • White gold

An open cross design in 18k white gold offers a more sculptural interpretation.

Stars & Geometric Motifs

Explore Star of David designs through pavé, halos and connected silhouettes. Begin with a symbol the recipient already values, then consider scale and metal.

London Collection 14k White Gold Diamond Pave Star of David Pendant Necklace

London Collection

London Collection 14k White Gold Diamond Pave Star of David Pendant Necklace

  • 14k
  • White gold

A pavé Star of David keeps the motif close in white gold.

London Collection 14k Yellow Gold Star of David Bezel Diamond Ring and Bracelet Set

London Collection

London Collection 14k Yellow Gold Star of David Bezel Diamond Ring and Bracelet Set

  • 14k
  • Yellow gold

A connected ring-and-bracelet design places the Star of David across the hand.

London Collection 14k White Gold Diamond Pave Star of David Halo Pendant Necklace

London Collection

London Collection 14k White Gold Diamond Pave Star of David Halo Pendant Necklace

  • 14k
  • White gold

A diamond halo gives the star a more defined frame.

London Collection 14k Yellow Gold and Diamond Star of David Necklace

London Collection

London Collection 14k Yellow Gold and Diamond Star of David Necklace

  • 14k
  • Yellow gold

Yellow gold lends a warm setting to a diamond Star of David.

Hand Motifs

Hamsa designs range from a single charm to a composition of several symbols. Compare the hand outline, stone accents and the way the piece will be worn.

London Collection 14k Yellow Gold Sapphire And Diamond Hamsa Bracelet

London Collection

London Collection 14k Yellow Gold Sapphire And Diamond Hamsa Bracelet

  • 14k
  • Yellow gold

Sapphire and diamond accents bring a blue detail to a yellow-gold hamsa bracelet.

London Collection 14k White Gold Diamond Hamsa Evil Eye and Star Station Bracelet

London Collection

London Collection 14k White Gold Diamond Hamsa Evil Eye and Star Station Bracelet

  • 14k
  • White gold

A white-gold station bracelet combines hamsa, eye and star motifs in one design.

London Collection 18k Yellow Gold Hamsa Charm Necklace

London Collection

London Collection 18k Yellow Gold Hamsa Charm Necklace

  • 18k
  • Yellow gold

An 18k yellow-gold hamsa charm necklace makes the hand motif the focal point.

London Collection 14k Rose Gold Diamond Hamsa Evil Eye and Star Station Bracelet

London Collection

London Collection 14k Rose Gold Diamond Hamsa Evil Eye and Star Station Bracelet

  • 14k
  • Rose gold

Rose gold offers a warm alternative for a bracelet combining hand, eye and star motifs.

Eye Motifs

Follow the eye motif through blue enamel, diamond accents and round outlines. Choose its color and composition for the person who will wear it, without assuming what the symbol means to them.

London Collection 14k Yellow Gold Diamond and Blue Sapphire Evil Eye

London Collection

London Collection 14k Yellow Gold Diamond and Blue Sapphire Evil Eye

  • 14k
  • Yellow gold

Blue sapphire and diamonds give an eye motif a finely detailed center.

London Collection 18k Light Blue Enamel Evil Eye Bracelet

London Collection

London Collection 18k Light Blue Enamel Evil Eye Bracelet

  • 18k

Light-blue enamel brings a fresh color note to an 18k gold bracelet.

London Collection 14k Yellow Gold White Round Evil Eye Bracelet

London Collection

London Collection 14k Yellow Gold White Round Evil Eye Bracelet

  • 14k
  • Yellow gold

A white round eye motif offers a quieter contrast against yellow gold.

London Collection 14k Yellow Gold Diamond Hamsa Evil Eye and Star Station Bracelet

London Collection

London Collection 14k Yellow Gold Diamond Hamsa Evil Eye and Star Station Bracelet

  • 14k
  • Yellow gold

A yellow-gold station bracelet combines the eye with hand and star motifs.

Your London Collection questions

What is London Collection?

London Collection is London Jewelers’ own fine-jewelry assortment, with selected earrings, necklaces, bracelets, rings and other designs. The individual product listing identifies each piece’s materials and specifications.

Can I explore yellow, white and rose gold in one place?

Yes. This guide provides separate starting points for the three gold colors. Check each listing for its actual metal combination and purity; a photograph alone does not establish the composition.

Should I choose 14k or 18k gold?

Compare the whole piece: design, alloy, finish, construction and intended wear. 14k contains approximately 58.3% gold and 18k contains 75%. A purity mark does not by itself guarantee durability or make a particular piece the right choice for every wearer.

Is white gold the same as platinum?

No. White gold is a gold alloy, while platinum is a different precious metal. Confirm the stated metal and any finish information on the particular product page.

How do I choose jewelry for someone whose size I do not know?

Earrings or a necklace can be a useful starting point if their taste is known, but measurements and wear preferences still matter. For rings and bracelets, ask an advisor to help clarify the exact size before purchasing.

Can I mix gold colors?

Mixed-metal styling is a personal choice. Consider the colors they already wear and the scale of the actual designs. Matching appearance does not establish physical compatibility for stacking or layering.

Bring us the detail that matters.

A particular reference, a preferred gold color, a piece already loved or the moment you want to celebrate. Discuss the actual choices with a London Jewelers advisor.